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LinkedIn · 2x founder
How a founder with an $80M exit passed his 3-month LinkedIn goal in month 1.
19K → 33.5Kfollowers in about 2 months
17Xhis best post ever, in our first week
For venture-backed tech companiesYOUR FRACTIONAL CONTENT DEPARTMENT FOR
YOUR FRACTIONAL CONTENT DEPARTMENT FOR 
AND 
Strategy, writing, posting, and reporting handled end to end by a team that works inside your company, with your first batch live in 7 days.
Written for
Alex Hormozi
Startup Archive
Josh Payne
Z Fellows
Shelby Sapp
Leila Hormozi
Noah Kagan
Startup Wisdom
Jay Yang Inspires
FOUNDER LED CONTENT. WITHOUT THE FOUNDER BOTTLENECK.
Your founder gives us one hour. We turn it into daily posts on X and LinkedIn that bring in customers, hires, partners and investors.
Stage 1 · Extract
One hour of your founder's time.
We start with one 60-minute interview. That's all we need from your founder. Then we go through everything they've already said: sales calls, podcasts, Looms, investor updates, Slack threads. Your first batch of posts is ready 7 days later.
Founder interview
60 min · first batch in 7 days
Voice note, 2:41Podcast transcriptBoard deckSales call recordingSlack threadInvestor update
Stage 2 · Distill
We work out what your founder should be known for.
Before anything gets written, we decide who we're talking to and what we want them to believe about your company. Then we pull the stories and opinions from your founder's material that make that case.
- PeopleWho is your offer for?Distilled
- PositioningWhy you over others?Distilled
- PromiseWhat do they get?Distilled
- ProofWhy trust you?Distilled
Stage 3 · Write
Posts that sound like your founder wrote them.
We have an average 94% approval rate on our batches. Every post comes from your founder's own stories and opinions, written the way they talk. Your founder, or someone on their team, can review posts before they go out.
Average batch approval rate94%
so um, basically the thing nobody tells you about enterprise is like, it's kind of, you know your champion is doing your job for you. if they can't explain you in one sentence you're dead.
[Founder name] · LinkedInIf your champion can't explain you in one sentence, you've already lost the deal. Enterprise sales is won in the meeting you're not invited to.
Stage 4 · Publish
Every day on X and LinkedIn.
We believe in volume AND quality. We'll post between one to five times a day, plus one long-form article a week. Every week we check which posts got the most engagement, write more like those, and cut the rest.
a new one lands every day
This week
- [Founder name]Mon · 8:41am
If your champion can't explain you in one sentence, you've already lost the deal.
- [Founder name]Tue · 9:05am
We fired our biggest customer in 2022. Best decision we ever made. Here's why:
- [Founder name]Wed · 8:52am
The pricing mistake every seed-stage company makes (we made it twice):
+ 4 more scheduledArticle · Thu
WHAT COMES OUT THE OTHER END.
- 17Xmore reactions than his best post before us, in our first week2x founder on LinkedInSee how we did it
See exactly how we got these results.
full write-ups inside
Read the case study
X · 9-figure software founder
How we got a busy founder 3.4x more posts over 100K impressions, without a single interview.
2.5Xhigher median impressions per post
3.4Xmore posts clearing 100K
X · 9-figure advisory CEO
26 million impressions for a busy CEO, without ever interviewing them.
26Mimpressions
95%of approved tweets went live
LinkedIn · 8-figure founder
How the founder of the largest women's sales academy hit 20K LinkedIn followers in under 6 months.
0 → 25,735followers
WANT TO BE THE NEXT CASE STUDY?Let's chat.
Book a call with our team to see how a fractional content department would work for you. We’ll collect a few basics about your company so we can make the most of the time.
takes less than a minute
Questions founders ask before applying
No. We partner together as your fractional content department for each platform. That means we handle positioning, strategy, writing, scheduling, posting, and reporting from inside your existing workflows (Slack, Notion, etc.), not as a random external vendor. Instead of hiring multiple people and hoping they work well together, you get one proven team and one simple partnership.
Usually one deep interview up front (1 hour), then we run. If you already have source material (recorded calls, meeting transcripts, decks, etc.), we can often work entirely from that and just send batches for approval.
Your first batch goes live within 7 days of the kickoff call.
We work best with venture‑backed or multi‑7‑figure companies that already have a proven offer and want their founder’s content to reflect that. You should have at least one active channel, clear expertise, and the willingness to treat content like a real acquisition channel, not a side project.
Early‑stage businesses under $1M a year, solo creators looking for “a few posts a week,” or teams not ready to show up for approvals and quick feedback.
Yes. On our larger tiers we can add more executives to the same system, each with their own voice and channel.
No. We're writers, focused on X and LinkedIn.